Blog — Cittago
Worth your coffee break.
Practical guides on search, AI and advertising — written for the people who run businesses, not for other marketers.
Google Ads target CPA change, 17 August 2026: what to do
From 17 August 2026 Google Ads delivers toward your target CPA, not below it. Which campaigns are hit, and the 30-minute check to run before then.
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Zero-click: customers choose you without opening your site
93% of searches in Google AI Mode end without a single click (Semrush). What that means for your business — and how to become the answer the AI cites.
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AI in WordPress 7.0: what to turn on, what to leave
WordPress 7.0 ships its AI foundations: the Connectors screen, your choice of provider, tools in the editor. What to turn on now, and what it costs.
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The wp2shell alert and how safe your site actually is
A critical WordPress flaw (wp2shell) put site owners on alert worldwide. What it means, what to do now, and why no site is truly immune.
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SEO vs GEO in 2026: how to get recommended by AI assistants
SEO vs GEO in 2026: why organic traffic drops even when you rank first on Google, how AI assistants choose who to cite, and what a small business can do.
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Core Web Vitals 2026: a fast, AI-readable website
How fast your site must load in 2026, what slowness really costs you, and why speed and AI-readability are the same job. Real data: PageSpeed 100.
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Cloudflare explained simply: CDN, firewall and free hosting
Cloudflare for a small business: what a CDN is, what the firewall protects you from, and how to host a static site free. Real data: 62% cached.
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SEO in the AI Search Era 2026: A Guide for European SMEs
SEO hasn't died — it's transformed. How European SMEs can stay visible in Google's AI search era in 2026. A practical framework and checklist, by Cittago.
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How to Get Your Business Cited by ChatGPT and Perplexity
How to get your business named inside ChatGPT, Perplexity and Google AI answers — what these engines cite, and how to become one of their sources.
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Google Ads Performance Max 2026: A Practical Guide for SMEs
A 2026 guide to Google Ads Performance Max for SMEs: what changed this year, the numbers that matter, and an 8-step framework to launch and scale PMax.
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Meta Ads E-commerce Europe 2026: Benchmarks, CPA & ROAS
European e-commerce benchmarks from Meta 2025: 9% lower CPA on Advantage+ sales, +11% CTR from AI backgrounds — plus the account structure behind them.
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